ROLES:

IN THE ROOM:
  • On the floor, roving with microphones:
  • Question leads:
    • Audience & Community: Jeff & Elissa
    • Learning: Erin & Vicki
    • Staff: Elissa & Vicki
    • Metrics: Brian & Erin
  • Online/room bridge: Georgina
  • Live blogging/Storify: Rachel
  • Live tweeting from room: Darren

For Fun: Epiphany Index, Real-time Inspiration Meter, Experiments

ONLINE ONLY:
  • Sarah Banks
  • Amelia Wong


INTRO: GOALS/OUTCOMES
  • Initiate a conversation within the community about social media in museums
  • Educate ourselves and our audience about the current state of social media in Museums
  • Identify ways we can work together to advance our knowledge, understanding and practice.
  • Improve participants’ skills in communicating effectively about social media, audiences/communities, evaluation, websites, and voices with stakeholders at their institutions.
  • Empower participants to use their experience & that of the community to help... and then explore data, case studies, and examples from across the museum world to address commonly held misconceptions, remove barriers to effective use of social media.
    • Subcontext:
      • We didn't want this to be all about Smithsonian
      • It's not about what we're (Smithsonian) doing, it's about what everyone is doing
      • The process has morphed from research to more conversation
      • It's not about social media, it's about being more social
      • Audience focus
  • LOGISTICS
      • describe how everything will work
      • online vs in the room

DISCUSSION:
  • Audience & Community: Jeff & Elissa
  • Learning: Erin & Vicki
  • Staff: Elissa & Vicki
  • Metrics: Brian & Erin

IN CLOSING:
  • What's next?
  • Monthly #musesocial, anyone can lead
  • Wiki - Blog - anyone can author something
  • Conferences
  • What else?
  • It's not about social media, it's about being more social




DISCUSSION GOALS/FORMAT
  • Involve a broader audience, try to get beyond "preaching to the choir."
  • Involve online/remote audiences, perhaps remote in some of the presenters via Skype or Google+ as well.
  • No panel, movement key. Roam the room with microphones.
  • Talk/Game Show format? (depends on the questions, but perhaps some presenters role play as museum social media audience members and others as museum practitioners)
  • Mythbusters approach (depends on questions, could involve voting before/after, may support groups)
  • Ensure discussion is captured: real-time blogging, curating of session flow, archive backchannel. Mind map each category?

SOCIAL ACTIVITY
  • Twitter assumed, but how do we best bring them into the on-site conversation?
  • Creative social working sessions.
  • Real-time polls (e.g. on myths) to show opinions in room (among museum practitioners) vs polling of online audience (mix of museum prof, staff & public audience). Often we feel we are preaching to choir in museum conference sessions. Perhaps this could help with that & maybe bust some assumptions at the same time. Requires building a community prior to the conference, but also could allow us to get input from curators and others who don't typically come to MW. We would need a great tool to show the presentation and polls online for remote participants. Perhaps CoverItLive could work? http://www.coveritlive.com/
    • I'm recalling the NYTimes online social media conversation that was crazy popular and SO hard to follow, so we want to be careful not to create that!
    • I'm also torn--I think this is a great idea, but what if the network completely goes down like at the last conference I attended (NTEN DC)?
  • Collaboratively BUILD something, to live past the conference.
  • Should we break audience out into groups or maintain large audience?
  • Social Media Bingo
  • "It could be a workshop format where the goal is to send out creative/engaging messages on behalf of the Smithsonian that day. We work in groups to come up with the most interesting/engaging copy and Sarah sends out the ones she likes. There could be some groundwork in coming up with goals and an audience definition beforehand. Alternatively, we could use the SI SM accounts to poll our audiences to learn things we want to know during the session." [via Effie, SIA: Sarah, Effie realizes that she volunteered you :)]
  • Go through a public and interactive strategy brainstorming session that maps out social media objective, audience, and tactical approaches for a fictional organization (would take our own approach, but would borrow general strategy from the We Are Media Wiki and their Social Media Simulation Game: http://www.wearemedia.org/Workshop+Day+1+Agenda and http://www.slideshare.net/WeAreMedia/day-1-social-media-simulation-game and http://bethkanter.wikispaces.com/file/view/game+instructions.pdf--they encourage remixing of their strategy and slides with their Creative Commons license)