FOR APRIL 4, 2013 #MuseSocial Chat on Tweetups/Socials

Q1: Who is your target audience for museum Tweetups? (user scenario / audience profile, who typically signs up for tweetups/socials and why)
Q2: How do Tweetups benefit audiences & museum's mission? (What are your goals? What is the experience you want to provide?)
Q3: How do Tweetups fit in with your overall outreach strategy? (Are they experimental or a key component?)
Q4: What are expectations of Tweetup attendees? (be clear, have you set expectations & initiated your audience?)
Q5: What are key elements of a good museum Tweetup? (social/sharing time, informal/fun, facilitate convo & community, direct interaction with great people, great content/subject, exclusivity OR uniqueness (behind the scenes is awesome, but awesome experience is most important), sense of involvement/contribution)
Q6: How do Tweetups differ from traditional in-person museum programs? How are they similar? (leverage existing processes & procedures, some unique challenges, be realistic about resources & set expectations accordingly)
Q7: How do museums measure Tweetup Success? (NEED GOALS! DEFINE ENGAGEMENT!)
Q8: How should museums continue to cultivate the relationships established during a Tweetup?
Q9: Open to burning questions, tips, etc.

Note: The general topic of Bridging Online/On-Site Experience with Social Media was topic of #musesocial chat in May, 2012 as well.
Those questions from way back:

  • Q1: Audience expectations: What do audiences expect of the online vs. on-site museum experiences? Do they expect or want the two experiences to connect? What would a seamless online/on-site experience look or feel like? Is that even the goal? Aside from "visit our website for more information," what can online resources offer to the on-site visit and vice versa? What is the point and impact of live tweeting an on-site program or webcasting a behind-the-scenes event? If a museum's social media and web resources are highly participatory and engaging, does the on-site experience have to match that?
  • Q2: Connectors: What social media tactics are the best for connecting the physical and online experiences? Museums are full of social objects that spark debate, discussion, and exchange. If you want to recreate or connect to that museum experience via social media, how do you do it? What about making social media visible in the physical museum? How do visitors share an on-site experience with pals from their social networks aside from furtive cell phone pictures? What would an online-only program look like and would it be any fun? What about live tweeting and tweet-ups?
  • Q3: Impact: What are the advantages of a seamless experience between the museum's virtual and physical worlds? Disadvantages? Can an online experience improve or detract from an on-site experience and vice versa? How does the interplay of the two experiences impact learning and align with museum goals?


APRIL 13, 2012

Q1: Audience vs. Community
• Are we using SM to create dialog? Or are we using it to broadcast?
• Should we be using sm to create channels outside the main museum?
• Is there a difference between fan boys, rabid fans, and community? Do fan boys build excitement or are they a distraction?

• For now, learning = change in knowledge, behavior, attitude, engagement/interest, or skills.
• Does learning on SM look or sound different than it does in other museum environments?
• Do SM followers want to learn? Followers sometimes say they want to be surprised, delighted, amused. How does this relate to learning?
• Does learning happen within SM itself or does it only occur once a link has been clicked?
• Can SM spark a change in skills or behavior—or are we limited at an “increase of knowledge” level?
• How do we know if we achieved learning outcomes on SM?
• Do our audiences want to hear from more people? (Friend a building?)
• Is there a desire by more staff to participate in the museum's social media outreach? If not everyone, who has the "right stuff" to participate in social media? What should the criteria be?
• Are the biggest challenges in recruiting more voices for social media culture, policy, resource, perceived value, education, training?
• Could resource constraints be reduced through greater participation from more staff?
• What organizational culture shifts that need to occur for more to participate in social media?
• The benefits of measuring social media don't justify the time spent.
• Free tools are great but they are simply too limited to provide actionable data.
• At this point, I should be able to demonstrate measureable ROI on my social media program.
• There's no way to properly measure social media without investing in an expensive tool (e.g., Radian6, Lithium).
• Determining social media ROI is something rock-star bloggers write about, but it's out of reach for the average practitioner.
• Social media measurement tools are introducing new measurements all the time, but who knows what they mean and I'm not sure I believe it anyway.



What do museum audiences really want via social media?:
What do audiences think museums should be doing with social media?:
How do audiences want museums to use social media?:
Museum fans! #musesocial wants to know: what do you love about museums?
What should museums be doing differently with social media?
Museum fans! what do you wish museums were doing more of with social media?
What types of conversations do audiences/visitors want to have with Museums?
Do audiences want to contribute content/time/knowledge to Museums?
Would audience prefer open conversation, or more scheduled interactions?
Museum fans!: would you like to see more social media/sharing inside museum exhibits?
Museum fans! #musesocial wants to know: are museums doing anything with social media you think they shouldn't?
Museum fans! are expectations for museum social media the same as exhibits, publications & public programs? More/less informal?

Who do museum audiences want to interact with via social media?:
Audiences: who do you want to talk to in museums? Cust srvc, curators/experts, collections/librarians, leaders, or all of the above?
Museum fans! #musesocial wants to know: would you like museums to talk to you during your onsite museum visit? Does it feel like "stalking"? (this will likely be personal preference)
Do audiences think social media should provide same services as email for inquiries, Q&A, etc?
Do audiences think museum social media should be more about services, news, content sharing, or conversation?
Do SM audiences want more live Q&A with lecturers or experts?
How important is real-time vs. past content (e.g. photos of activities going on NOW vs. yesterday) Do SM audiences want to see more behind the scenes - what you can't see in person or on the website?

What do/can audiences learn from museums via social media?:
Do audiences learn from museums via social media?
Museum fans!: what is one new thing you learned from a museum via social media?
Do audiences learn from other museum visitors/audience members via social media?
Would audiences like more tweetups, online chats, or other group interactions for collaborative learning?

What do museums really know about social media audiences, and how can we learn more?:
What do museums really know about their audiences? How do we find out?
How do audiences prefer to give feedback to museums? Via surveys, unsolicited, or planned events like this!
Museum fans!: what motivates you to share something with others about a museum?
Museum fans!: what types of museum social media content have you shared with others?
If audiences DON'T share/like/comment, does that mean they don't like it?
How can we measure audience/visitor satisfaction in social media?
Museum fans! #musesocial wants to know: after following a museum on social media, have you visited its website more or less?


Museum practitioners! #musesocial wants to know: what's the most surprising thing you've learned about your social media audience?
Museum practitioners! #musesocial wants to know: what ?s do staff have about engaging social media communities in museum work?
Museum practitioners! #musesocial wants to know: what are top three goals of your social media outreach?
Museum practitioners! #musesocial wants to know: how do you define social media "engagement"?
Museum practitioners! #musesocial wants to know: should museum social media outreach be 'one voice' or many voices?
Museum practitioners! #musesocial wants to know: are you getting what you need from your social media metrics?
Museum practitioners! #musesocial wants to know: what social media goals/outcomes would you like to measure if you could?
Museum practitioners! #musesocial wants to know: is it okay to have social media goals that cannot be measured?
Museum practitioners! #musesocial wants to know: do you think museums audiences learn through social media?
Museum fans! #musesocial wants to know: what drove your decision to follow a museum (any) via social media?