AAM+2013+Tweetup+Resources


 * AAM 2013**


 * Resources & Tips for Hosting A Tweetup/Social at Your Museum**
 * [|Tips for Tweetups & Social Media] (NASATweetup wiki)
 * [|What Museums Can Learn from a NASA Tweetup]
 * [|Jumping in Tweet First]
 * [|Bridging Offline/Online: Tweetups]
 * [|NMAH Report on #SITweetup]


 * Tweetup/Social Coverage**
 * [|Storify: National Air and Space Museum]
 * [|Storify: National Museum of American History] (Specific tweetups include [|this small one] and [|this larger one], which you can learn more about in this museum [|blog post])
 * [|We are curators at the United States Holocaust Memorial Museum Ask Us Anything!]
 * [|Storify: North Carolina Museum of Art, (Social) Media Preview]
 * [|Storify: North Carolina Museum of Art, Edvard Munch Preview] [|photos]
 * [|Storify: #NCMAtweetuo, Summer 2011]
 * [|NCMA Pinup! A Pinterest-themed Meetup] [|photos]


 * Tools for Listening, Tracking, & Real-time and Post- Event Stats**
 * [|Hootsuite] Monitor twitter & several platforms, archive tweets
 * [|Webstagram] Monitor instagram photos
 * [|Storify] Archive posts from multiple platforms to save a story of your event (note: do this within 24 hrs of event!)
 * [|Tweetreach] Minimal $/mo to track hashtag & report stats
 * [|Spots.io] Searches instagram photos by location to track photos taken at your museum
 * [|Tweet Archivist] or [|SearchHash] Gather all tweets using the hashtag. TweetArchivist also tells you who was the most active tweeter, top pictures shared, etc.
 * [|Wordle] Useful for making a word cloud of your tweets once you have the archive. Good for gauging sentiment, tone, major topics.


 * Tips:**
 * Get to know your audience before hosting a Tweetup/Social
 * Many socials happen on weekdays due to availability of experts and spaces; find ways to also provide weekend or after-hours experiences so more audiences can participate.
 * Have guidelines for registration and selection. Be particularly transparent about the selection process to increase a sense of fairness. In the application to attend, ask applicants to provide their name, e-mail, names on social accounts they'll use, and to answer one open-ended question so you get a sense of why they want to attend.
 * Let attendees know what they will experience, but feel free to save some surprises
 * Have enough staff and volunteers on hand to guide the group around, monitor social activity, re-tweet, and more. It's useful to have an extra person for last-minute needs, such as helping an attendee who is running late get into the museum and find the group.
 * Prepare experts and speakers by explaining how the tweetup works, what to expect, and answer their questions. Experts are often surprised that their off-hand quips are tweeted more often than the meatier parts of their presentations--let them know that short, concise statements are more tweet-ready. Let experts know that participants may be furiously typing on their phones, rather than making eye contact, and this is a good thing. Giving attendees name tags will increase interaction between speakers and attendees.
 * Program in time for introductions, get to know each other, socializing! A major benefit of the social is the opportunity to socialize!
 * Provide the essentials - wifi, power outlets, down time, place to sit or store things if appropriate. A nice trick is to print the wifi password on the back of the attendees' nametags.
 * Select and promote a hashtag. Make sure it's not in use, relatively short, easy to remember and use in a tweet, Vine, Instagram, or Flickr post.
 * RT and share content shared by your audience. It's not about you!
 * Provide something special: behind the scenes, access to collections not on display, quality time with experts.
 * Make it AWESOME!
 * Follow up afterwards by sending a thank you e-mail, inviting participants to future events, sharing some behind-the-scenes news.
 * Ask participants to add their photos to a Flickr group using the creative commons license so that you/everyone will be able to use these photos in the future. This is also useful for giving future social attendees an idea of what a tweetup looks like.