space.template.MYTH+DISCUSSION

=DISCUSSION= Consider the following statement:

=**You can't establish learning outcomes for museum social media. If you do, you can't measure them or prove that you achieved them.**=

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What are the reasons for your opinion? Do you know of any research or have anecdotal evidence that supports your view? Please **share your thoughts** and links to any relevant resources in the comments below: media type="custom" key="12171056"