AAM 2013

Resources & Tips for Hosting A Tweetup/Social at Your Museum

Tweetup/Social Coverage

Tools for Listening, Tracking, & Real-time and Post- Event Stats
  • Hootsuite Monitor twitter & several platforms, archive tweets
  • Webstagram Monitor instagram photos
  • Storify Archive posts from multiple platforms to save a story of your event (note: do this within 24 hrs of event!)
  • Tweetreach Minimal $/mo to track hashtag & report stats
  • Spots.io Searches instagram photos by location to track photos taken at your museum
  • Tweet Archivist or SearchHash Gather all tweets using the hashtag. TweetArchivist also tells you who was the most active tweeter, top pictures shared, etc.
  • Wordle Useful for making a word cloud of your tweets once you have the archive. Good for gauging sentiment, tone, major topics.

  • Get to know your audience before hosting a Tweetup/Social
  • Many socials happen on weekdays due to availability of experts and spaces; find ways to also provide weekend or after-hours experiences so more audiences can participate.
  • Have guidelines for registration and selection. Be particularly transparent about the selection process to increase a sense of fairness. In the application to attend, ask applicants to provide their name, e-mail, names on social accounts they'll use, and to answer one open-ended question so you get a sense of why they want to attend.
  • Let attendees know what they will experience, but feel free to save some surprises
  • Have enough staff and volunteers on hand to guide the group around, monitor social activity, re-tweet, and more. It's useful to have an extra person for last-minute needs, such as helping an attendee who is running late get into the museum and find the group.
  • Prepare experts and speakers by explaining how the tweetup works, what to expect, and answer their questions. Experts are often surprised that their off-hand quips are tweeted more often than the meatier parts of their presentations--let them know that short, concise statements are more tweet-ready. Let experts know that participants may be furiously typing on their phones, rather than making eye contact, and this is a good thing. Giving attendees name tags will increase interaction between speakers and attendees.
  • Program in time for introductions, get to know each other, socializing! A major benefit of the social is the opportunity to socialize!
  • Provide the essentials - wifi, power outlets, down time, place to sit or store things if appropriate. A nice trick is to print the wifi password on the back of the attendees' nametags.
  • Select and promote a hashtag. Make sure it's not in use, relatively short, easy to remember and use in a tweet, Vine, Instagram, or Flickr post.
  • RT and share content shared by your audience. It's not about you!
  • Provide something special: behind the scenes, access to collections not on display, quality time with experts.
  • Make it AWESOME!
  • Follow up afterwards by sending a thank you e-mail, inviting participants to future events, sharing some behind-the-scenes news.
  • Ask participants to add their photos to a Flickr group using the creative commons license so that you/everyone will be able to use these photos in the future. This is also useful for giving future social attendees an idea of what a tweetup looks like.